Julian
TREASURE
Federico
BUFFA
Stefano
NAZZI
Annamaria
TESTA
8 MAY 2026
Public Speaking e Storytelling Forum
Public Speaking e Storytelling Forum is the flagship event of Performance Strategies, now part of ROI Group.
MILAN AND ONLINE
Deliver speeches that enchant, capture your audience’s attention, fuel engagement, and strengthen alignment with values: this is the goal of anyone tasked with public speaking, as well as those who tell a brand’s story.
In an era where everything hinges on communication from the value of a product or service to the credibility of a project being able to speak in public and craft an effective narrative has become an essential skill.
At the Public Speaking and Storytelling Forum, we will delve into the grammar of public speaking and the fundamental rules for building an impactful speech.
How is a narrative structured, what are its objectives, and how do you build a relationship with the audience?
We will explore how a story can shape perceptions and transform an idea into an authentic, distinctive narrative that engages and leaves a mark.
Because today, knowing how to communicate is not just a skill, it is a competitive advantage.
An entire day, four of the most authoritative voices in communication, storytelling, and public speaking on stage, to provide practical, highly useful tools to build an impactful story, learn to deliver it with a unique and engaging style, and communicate effectively inside and outside the company.
SPEAKERS
JULIAN TREASURE
A global reference figure in public speaking and effective communication.
His TED Talk How to speak so that people want to listen is currently the sixth most-watched TED Talk of all time.
A consultant to Fortune 500 companies including Unilever, Honda, and BP, for over twenty years he has studied the power of the voice and the impact of sound on human and professional relationships, supporting international companies and organizations in developing more effective, impactful communication.
Former chair of the UK government’s Digital Content Forum, he is the author of bestsellers translated into numerous languages on listening and sound.
Cited by major international outlets such as TIME Magazine, The Economist, The Times, and the Financial Times, his five TED Talks have reached 160 million views on the platform.
Effective communication
SPEAK TO BE HEARD
The power of the voice to communicate effectively and memorably
STEFANO NAZZI
Investigative journalist, he is the author and voice of Indagini, one of the most listened-to podcasts ever in Italy.
Specialized in complex investigations, trials, and true crime cases, after a long career in the newsrooms of the most important Italian newspapers, he served as deputy editor of Gente and today covers news and current affairs for Il Post.
Author of three bestsellers, including Il volto del male, in which he collected 10 true crime cases that most marked the history of our country, he created and hosts the in-depth program Il caso on Rai3.
Indagini, at the top of Spotify’s charts on the first of every month, received in 2023 the awards for Best Podcast and Best True Crime Podcast at the Italian Podcast Awards.
With an approach that blends rigor and narrative skill, he is revolutionizing crime storytelling in Italy and is one of the most authoritative and recognizable voices in today’s media landscape.
Narration and information
STORIES CHANGE REALITY
Using storytelling to communicate, influence and build trust
FEDERICO BUFFA
Journalist, sports commentator, and theatrical storyteller, he has turned sports storytelling into an art form.
For years the reference voice of NBA basketball on Tele+ and Sky, he brought storytelling into the world of sports and, with his now-legendary anthologies Buffa Racconta, inaugurated a new way of telling the story of sports and the world.
Author of numerous books and star of stage productions, he has collaborated with outlets such as GQ, Sky Sport, and La Repubblica, and his works which have redefined paradigms of television narrative in Italy are studied in communication and narrative journalism courses.
His narratives, interweaving sports, history, and society and offering a unique perspective on protagonists and their world, make him today one of the most iconic and beloved sports storytellers of all time.
Corporate Storytelling
THE POWER OF WORDS
How to turn an idea into a unique, distinctive, unforgettable story
ANNAMARIA TESTA
One of the first and most renowned Italian advertising professionals, she is among the leading experts in communication and creativity.
A consultant to major companies, journalist and blogger, she founded and led top creative agencies, signing campaigns that became iconic.
Writer and lecturer, she taught for over twenty years at Bocconi University, La Sapienza in Rome, and IULM. Author of numerous essays, including La creatività a più voci and Farsi capire, her writings are cited in over 300 papers and scientific articles.
A columnist for Internazionale, she has written for Repubblica and Corriere della Sera, and she runs the blog Nuovo e Utile dedicated to applied creativity.
She has served on international juries for major advertising and cultural awards. In 2012 she became the first female advertiser inducted into the Italian Art Directors Club Hall of Fame.
Public Speaking
ESSENTIAL GRAMMAR OF A SPEECH
Structure, objectives, audiences to speak in public with clarity and impact
WHO IS IT FOR?
CEOs | General Managers | Business Development Leads | Marketing Directors | Brand Managers | Content and Media creators | PR Managers | HR Managers and coordinators |Head of Learning & Development | Talent development managers and project manager | Lawyers, finance professionals, consultants
MAIN TOPICS
NARRATION AND INFORMATION
STEFANO NAZZI
- Before the story: what are the key elements of a case, and how to enhance them to move from information to narration.
- How to turn complex facts into narratives that are clear and credible and, at the same time, deeply impactful on both emotion and cognition.
- How a narrative can influence audience perceptions and behaviors.
EFFECTIVE COMMUNICATION
JULIAN TREASURE
- Build clear, credible messages to communicate complex ideas, convey their value, and inspire action.
- Modulate tone, pace, and volume to increase authority and trust, capture the audience, and keep attention high at all times.
- The most damaging verbal habits in communication and how to correct them to speak incisively and build an authentic bond with listeners.
CORPORATE STORYTELLING
FEDERICO BUFFA
- Opening, development, and ending: how to pinpoint the essential moments in a brand story’s plot.
- Memory and listening, function and digression: the fundamental tools to give substance to corporate storytelling and make it exciting and memorable.
- Meter, silence, and subtext: develop the skills of great global communicators to craft a unique, distinctive narrative style.
PUBLIC SPEAKING
ANNAMARIA TESTA
- Before you speak: how to understand your audiences and specifically calibrate intentions and communication goals.
- Structure and impact: how to balance data, creativity, and emotion to build a meaningful yet engaging speech.
- Voice, visuals, and body language: how to integrate into your delivery style all the factors that most affect the impact and effectiveness of a public speech.
AGENDA
08:00 – 09:30
WELCOME COFFEE
09:30 – 11:00
FEDERICO BUFFA
Corporate Storytelling
11:00 – 11:30
NETWORKING BREAK
11:30 – 13:00
JULIAN TREASURE
Effective communication
13:00 – 14:30
NETWORKING LUNCH
14:30 – 15:45
ANNAMARIA TESTA
Public Speaking
15:45 – 16:15
NETWORKING BREAK
16:15 – 17:30
STEFANO NAZZI
Narration and information
*Agenda is subject to change.
TICKETS
SPECIAL OFFER VALID THROUGH DECEMBER 12
SUITE
FIRST ROWS-
Desk di registrazione riservato
€ 897+VAT
instead of 1.300€ +VAT
Assigned and numbered seat
in the front rows
Simultaneous translation
Executive Report and Follow-up materials
Certificate of participation
On-demand access for 30 days
Networking Coffee Break in reserved area
Seated lunch served
in reserved area
Priority registration desk
3 TICKETS -5%
5 TICKETS -10%
10 TICKETS -15%
BUSINESS
BUSINESS AREA-
Desk di registrazione riservato
€ 597+VAT
instead of 1.000€ +VAT
Seat in business area
Simultaneous translation
Executive Report and Follow-up materials
Certificate of participation
On-demand access for 30 days
Networking Coffee Break in reserved area
Lunch served
in reserved area
Priority registration desk
3 TICKETS -5%
5 TICKETS -10%
10 TICKETS -15%
STREAMING
LIVE ACCESS-
Desk di registrazione riservato
€ 347+VAT
instead of 700€ +VAT
Access to the event online via live streaming
Simultaneous translation
Executive Report and Follow-up materials
Certificate of participation
On-demand access for 30 days
Networking Coffee Break in reserved area
Seated lunch served
in reserved area
Priority registration desk
3 TICKETS -5%
5 TICKETS -10%
10 TICKETS -15%
Dicono dell'evento
EVENT INFO
Where and when will the event take place?
The event will be held on Friday, May 8, at Una Hotels Expo Fiera, Via Keplero 12, Pero (Milan), and will also be available online.
Before the event, you will receive an email with all the necessary information to access the venue or the online platform, according to the type of ticket you purchased.
How to reach the venue
- By CAR: To switch on Google Maps CLICK HERE
Parking at the hotel is available for a fee, subject to availability. - By AIRPLANE: Malpensa and Linate airports are located about 30 minutes drive away from the Hotel.
- By PUBLIC TRANSPORT: From the Central Railway Station take the metro MM2, change at Cadorna with MM1 and stop at Pero or Molino Dorino.
The hotel is about 10 minutes walk away. Shuttle service (on request: +39 02 300551) to/from Molino Dorino Mon-Fri 8:30/10:30 and 18:00/20:00.
Food & Beverage services
The welcome coffee, coffee break, and lunch are included in the participation fee.
Lunch, served at the table, includes a three-course menu.
The catering service is organized to offer suitable alternatives for vegetarian, vegan, and gluten-free diets, as well as for participants with allergies or intolerances.
Once seated, please inform your waiter of any specific dietary needs, and they will indicate the available options.
Accessibility for guests with disabilities
The venue is fully accessible to guests with disabilities.
If assistance is required, one companion may attend the event free of charge.
To help us ensure the best possible experience, please inform us of any special requirements in advance by writing to info@roigroup.it.
How can I attend via streaming?
To join the online event, simply purchase your ticket and connect on the event day by following the instructions sent to the email address provided during registration.
The streaming will be available via Zoom and accessible from any device.
For the best experience and to take part in networking activities, we recommend connecting from a desktop or tablet.
In the days following the live event, you will receive an email notification once the full recording is available in the On Demand Area.
You will be able to watch it again anytime for 30 days.
PAST SPEAKERS
The entire training initiative can be financed through the main Interprofessional Funds.
For information, write to publicspeaking@roigroup.it
or call toll free from Italy
Fill in your details to be contacted by one of our consultant
Thanks to the partners who participated in the Public Speaking & Storytelling Forum 2025
MAIN SPONSORS
SPONSORS
PARTNER
COMMUNICATIONS PARTNER
ACADEMIC PARTNER
Official GREEN CARRIER
Official BAG
Official COFFEE
MAIN MEDIA PARTNER
Official LOUNGE
URBAN MEDIA PARTNER
Official App
Official Merchandising
OFFICIAL BOOKSTORE
TECHNICAL PARTNERS
ASSOCIATION PARTNERS
MEDIA PARTNERS
FAQs
What does registering for the Public Speaking e Storytelling Forum involve?
The Public Speaking & Storytelling Forum place in person in Milan and, at the same time, via live streaming.
Registration consists of filling out an online form (approx. 2 minutes) and paying the fee by bank transfer, PayPal, or credit card.
To receive, with no obligation, all details on participation and registration methods, you can write to: publicspeaking@roigroup.it
Can the event be funded through the use of Interprofessional Funds?
Absolutely. You can use Interprofessional Funds to finance participation in our events, using your training account or through tender/notice procedures and training vouchers.
Why is it better to register right away for the event?
We apply an early‑booking policy, so if you register now, you secure your participation at the most advantageous rate.
Is there a translation service?
Whether attending in person or via streaming, you will have access to simultaneous English/Italian translation.
Is it possible to interact with the speakers?
Yes. During the event, both live in Milan and via live streaming, you will be able to send questions to the speakers.
Will I receive materials to put what I’ve learned into practice?
In the days following Public Speaking & Storytelling Forum you will receive a follow‑up that includes an Executive Report with the key concepts from all sessions, mind maps, and the teaching materials the speakers authorize us to share exclusively with participants.
What happens if I register and can no longer attend?
If you can no longer attend, by informing us of your absence at least 15 days before the event date at info@roigroup.it, you can choose to:
- have someone else replace you;
- attend one of the events that will be held within the next 12 months;
- opt to follow the event via streaming and request activation of your access link.
What happens if I register and then force majeure prevents the event from taking place?
Your credit is always guaranteed: if the live event cannot be held, you can experience the event via live streaming or keep your credit for a future event of the same value.
Why suggest that my team members/colleagues attend with me?
Having a company group participate increases the sharing of values and vision and produces greater team cohesion, which amplifies efficiency and productivity.
Furthermore, exchanging opinions among colleagues on the content covered during the event makes it easier to remember and apply the strategies and techniques presented.
Finally, since group discounts are also available in addition to early booking, attending with more people means everyone further benefits on the final participation fee.
Do company and group registrations require the immediate submission of all names?
No, once the package is purchased, you can provide the details of all participants up to 30 days before the start of the event.
